博客优化需要注意的16个方面

一个好的博客首先内容要好，但是好的宣传推广也很重要，提到宣传推广肯定要做的就是博客的优化，也就是我们常说的博客SEO，那在优化我们博客的时候需要注意那些内容呢，以下是博客优化需要注意的16个方面，需要补充说明下，这些建议只是针对博客自身的优化，不是博客SEO的全部：

1、使用Akisment或者Math Comment插件，保护博客不受垃圾链接的侵扰；

2、将Google Analytics等统计服务代码尽量放置在Wordpress模板的下方，最好是在Footer.php。这样做可以加快网页加载速度；

3、将Feedburner烧制的Feed绑定到自己的域名下(如果是feedsky，强烈建议使用自己的二级域名绑定）;

4、安装一个SEO标题插件，让你的文章标题出现在博客名之前（如果是wp博客建议用All in One SEO）；

5、使用WWW跳转，永久链接跳转，相关文章插件；

6、如果你刚刚开博，确保没有将博客放在域名的根目录下。创建一个名为Blog的子目录(不要用Wordpress这个名字)，而将域名根目录作为带有博客链接的一个入口.（这个网络赚钱博客也不是很明白为什么）

7、使用Adwords，Overture，Yahoo等网站的关键字查询工具，在撰写文章之前搜寻与之相关的热门关键字； （有点为了搜索引擎写文章的感觉，不过很实用）

8、保证所有分类同样含有比较好的关键字，不要取一些稀奇古怪的名字；

9、在Url中使用连接符来分割关键字是最佳选择，其次是下划线;

10、不要忘记给图片加上Alt标签。另外，最好给视频，Flash动画等等只要能够加的通通加上Alt标签；

11、保证每篇文章日期都很显眼，以便Google能够首先找到它；

12、保证你的网站在移动设备上有同样的可视性，如果不行，使用一个插件来实现；

13、使用全文RSS输出。可能部分RSS输出能够给你带来更多流量，但是忠实的读者比流量更加重要；

14、使用Google网站管理员工具来检查网站的问题；

15、不要使用赞助主题，因为这在以后会损害你的网站。另外，不要在Wordpress里写PayPerPost广告，因为它违反了TOS；

16、Google并不在乎URL里"/"的数量，所以像mydomain.com/2007/08/13/dir/dir/dir/my-post-is-here这样的链接也可以。长度对Google不是问题。 如果有可能建议静态化你的博客，使用html结尾。

这些博客优化的建议是根据前Google的工程师Matt Cutts在Wordcamp 2007上的演讲编写而成的，虽然时间过去很久，但是这些博客优化的建议还是很有参考价值的。此外，网络赚钱博客会在以后的文章中继续收集一些有关博客优化的文章，如果你有好的优化建议也可以给我留言。

Google AdSense Publisher forum at ADSPACE conference

Ever wish you had the opportunity to pose your burning AdSense questions directly to a panel of AdSense team members? Well, now you have your opportunity! I will be moderating a Google AdSense Publisher Forum at ADSPACE next week, where AdSense team members will be answering not only my questions, but I will also be taking questions from the audience. And one thing that is quite unique about this, is that audience members will be able to see existing questions and vote up the ones they want me to ask the most.

Four AdSense team members will be on the panel (not to mention those who will be in the audience, too).

Jens Skakkebaek, Group Product Manager - AdSense, Google
Christian Ashlock, Associate Manager, Online Sales & Operations, Google
Sean Harvey, Business Product Manager, Google
Gavin Bishop, Head of Publisher Solutions, Google

(You can view each speaker’s bio here, including yours truly)

I am really looking forward to this, I always love the opportunity to put AdSense on the hot seat and ask questions. I think every time I have had the opportunity, I ask the “When will Google disclose the rev share split?”… you never know, this might be the time they can actually answer with something definitive :) Since so many publishers are planning to attend, both as speakers and as attendees, ADSPACE is also a great opportunity to meet up with AdSense publishers to network and share your own tips.

Google is also doing the opening keynote for ADSPACE. Brad Bender, Product Manager Director from AdSense will be presenting the opening keynote.

Brad Bender, Product Management Director at Google, will cover an insights-driven approach to understanding what your users and prospects want, and how you can use that information to build a better online presence, enhance the user experience and, ultimately, drive the best possible results for your business.

Also, if you are an ADSPACE attendee, you can meet up with an AdSense account rep to discuss your account, so this is a great opportunity to have a one-on-one opportunity to ask any account-specific questions you may have, with some of their top team members.

Want to sign up? Click here to go to ADSPACE, and use the discount code ADSPACEC to get 20% off the ticket price. And if you want to attend both ADSPACE and ad-tech (which is co-located together), the discount code SFCONF3 is good for a 40% discount off.

Interested in being a sponsor? There is a special eBay auction for the Google Keynote sponsorship.

Google has also posted about ADSPACE on their Inside AdSense blog. And AdWords has a blog post here to talk about where their Google AdWords team will be speaking at ADSPACE.

Contact me if you would like to meet up while I am at ADSPACE and ad-tech. I will also have some beta invites for JenSense Pro, so be sure to ask for one if you see me, or you can sign up here (be sure to include your desired username, not everyone is remembering that part!) and you might get one before hand… be sure to mention that you are an ADSPACE attendee when you do.

ADDED: I have scored an ADSPACE pass for Jeremy to give away to one of his readers, so head on over here if you want a chance to win an ADSPACE conference pass for free.

AdSense annnounces new category filters for publishers

I am at the ADSPACE conference where Brad Bender from Google is giving his opening keynote. And as I suspected, they did announce something new for publishers. AdSense has announced some new category filters for publishers.

Brad didn’t go into too much detail, but it will allow publishers to filter out ads by categories. I am hoping one of the categories will be weight loss, so publishers can effectively get rid of all those rules of a flat stomach ads

This feature will be in beta, so I will see if I can find out how publishers can get into the beta.

Google will be going into it in more detail later today at the Google Publisher Forum, at 2pm today at ADSPACE. As you can imagine, I will be asking some questions about the new category filtering, (I am the session moderator) so be sure to post any questions you have about it.

I will update as I get more information later today

More details on category filtering from AdSense

I blogged earlier about the new Google AdSense category targeting that was announced earlier today. So, I asked the AdSense team plenty of questions while they were on the ADSPACE panel.

First, this is in a limited beta, meaning if you haven’t already been asked to participate, you won’t be in the initial wave of beta testers. They didn’t have a timeline for when it would be expanded, but I would expect that if the initial tests go well, it should become more widely available. If you have an account rep, you might want to contact him or her to see if you can get in on the next wave.

For those who are wanting the ability to block weight loss ads, you are in luck… weight loss is one of the categories. There are 11 in total including costmetic procedures & body modification; dating; drugs & supplements; get rich quick; politics; religion; ringtones and downloadables; sexual & reproductive health; sexually suggestive; video games (casual and online); weight loss.

I think the categories are pretty well chosen, and cover the biggest publisher pain points of the types of ads publishers don’t want on their sites.

Here is a screnshot of the new interface within the AdSense control panel (click for larger image):

As you can see, Google will show the percentage of revenue that has recently been earned in those categories, so you can be aware of the potential income loss by blocking. Remember, these ads are showing up because they would earn the publisher the most money, and however annoying the flat stomach weight loss ads were, they did drive significant revenue and was part of the reason they were sowing up everywhere.

Right now, ad categories can only be blocked on an account level, there is nothing in place to allow blocking on a site-by-site basis within the account.

Hopefully this will go in a wider beta soon, or go to all publishers :) There is also more on the Inside AdSense blog.

Why Chitika rocks

Found a really good review of Chitika. Chitika is a good advertising program, especially in combination with AdSense. They have relevant ads and thus high CPC. The layout is especially tricky, but read about it below.


Quote:
There are good and bad advertising programs in terms of revenue for the publisher. Good ones in general are Google AdSense, YPN, Adsdaq and ….. Hmm well, can’t think of any other good advertising programs. I have been testing a couple of programs and most of them are just crap. They try to copy Google AdSense and fail greatly because they will never be able to have more advertisers than AdSense. They aren’t innovative. Good news, I recently discovered another good advertising program (the first one in a while). The name of the program is Chitika.

What’s special about Chitika?
To understand why Chitika is a good advertising program you need to understand in which particular situations Google AdSense is unable to bring the publisher good revenue. Google AdSense puts everything into displaying content relevant ads, which is a good idea hence that way both publisher and advertiser earn more money. Less relevant ads means less conversions after clicking on the ad resulting in less revenue for the advertiser and consequently less money for the publisher. Now comes the part what makes Chitika special: Chitika does not scan the content of the page to display relevant ads, they scan the search strings which were used to enter the website.

By just looking at for example “Pizza in New York” compared to thousands of lines of unnecessary code Chitika is able to display extremely relevant ads. Sometimes even more relevant than Google AdSense (more at the end of this review)…..

By displaying relevant ads they are able to pay the publisher top CPC rates because the Return of Investment for the advertiser is very high (advantage of content relevant ads). One example: Dating ads on a website about insurance will most likely result in absolutely no conversions. It’s very easy to test how relevant your Chitika ads will be. Go to a website who runs Chitika ads and append “#chitikatest=New York Pizza” to the end of the URL, press enter and reload the website. You should then see advertisements about whatever you entered, in my case New York Pizza. If you are looking for a URL then just go to Wikihow. One special example I would like to point out is this url. The drink “New York Egg cream” is something special for New York. Have a look on the link and then compare the relevancy of the AdSense ads with the relevancy of the Chitika ads. Google only shows general new york ads whereas Chitika shows ads of local stores. Amazing isn’t it?

Chitika’s Ad Layout
When I first had a look on the default layout of Chitika’s ads I was amazed. I previously made a post about psychological AdSense optimization where I talked about colors and all that. The layout is extremely important as it decides whether the user clicks on the ad or doesn’t.

Chitika offers all methods of optimizing your ads, changing the title color, text color, border color and URL color. That’s of course what Google offers as well but there is one significant difference. Google’s TOS disallows placing images next to your advertisements because they think that that could somehow encourage the user to click the ads. What’s the big deal? That only means more money. The visitor sees the image and then automatically focuses the ad unit next to it resulting in more clicks. That’s a clever trick which Chitika automatically implements. Check out the picture, Chitika automatically displays relevant images next to the ads! Amazing, I was stunned when I saw that the first time. That of course means more revenue for you.

How much revenue can the Chitika publisher expect?
First thing we talked about was the relevancy of the ads. The relevancy is the main factor for high CPC. Chitika is able to display relevant ads as I showed you above. The result is a CPC as high as together with AdSense. I even have a higher CPC on my gaming site with Chitika than with AdSense. That’s because AdSense performs really poor for everyone in the Gaming niche. The CPC you can expect lays anywhere between 75 and 125 percent of your AdSense CPC.

Next factor is the Click Through Rate (CTR), by allowing major customizations and placing images next to the ads the Chitika CTR lays somewhere between 100 and even up to 250 percent of your AdSense CTR. Please keep in mind that most people don’t use Chitika to replace AdSense but as an additional ad on the website. Look at Wikihow above, they are using 3 AdSense content units and 1 Chitika unit near the footer. The footer is a relatively bad placement (see the heat map), but still the owner reported a CTR of above 1 percent, which is tremendous! By using Chitika as additional source of income you are able to increase your total earnings by 10-20 percent. Do you want to miss that?

For which sites does Chitika perform best?
Chitika performs very good for all websites. The sites AdSense performs bad for are the sites Chitika performs very good for. Poor text-content websites for example.

The AdSense crawler is unable to find any content to display AdSense ads on video sites for example. They are not able analyze the video, they can only check out the description of the video, the title, the tags or the comments. In a lot of cases those aren’t however that relevant. Chitika is able to display relevant ads for the visitor by just analyzing the tiny search string which reveals what the visitor was actually looking for!

All websites work well together with Chitika, the best websites are in my opinion video sites and also local sites (see the Pizza example above).

In terms of CPC the same niches as with AdSense peform best. That’s simply because the ROI for the advertiser is high (the advertiser earns a lot if someone purchases something) and resulting in spending more money into ad-campaigns. Car sites, Insurance sites, medical sites, foreclosure sites, lawyer sites, local sites and a lot more perform really good. Low paying niches are the same as together with AdSense, but that’s not the fault of the advertising program, it’s the problem of the niche. My niche is relatively low paying but still I am earning more than before.

Interview with Chitika Account Manager
I was so stunned by Chitika that I immediately started writing on this blog post and thought “Hey! Why not talk to someone from the Chitika company?”. Two days later Vik Chhabra (@vikc) joined me in an interview overviewing and explaining Chitika. Of course also all the benefits Chitika has were subject of the talk. Thanks again to you for the informative interview!

Link to the video.

The video is in HD by default, you can turn it off in the player if your internet connection is too poor performing (I have a friend who still downloads at 30 kb / second LOL). Feel free to contact Vik in case you are interested in joining Chitika, he will assists you with all the questions you have and setting up your Chitika account. Make sure to mention that you came from us and he will put you on his top priority list!

Quotes from other People
There are a lot of positive and of course negative comments from other people on Chitika. Here are some found on the Chitika site itself:

Brandon from FitBuff.com said: I had heard good things about Chitika, but it was just one of those things that I never quite got around to checking out. Finally, I went to the website, had the code installed in minutes, and Chitika instantly became one of my top revenue sources in the first month! There was literally no learning curve or optimization, so I’m sure my results will be even better once I delve deeper. I simply input the code in the appropriate spot, and I was done. One of the best things about the ads is that they are only shown to visitors who arrive at my site via search engines, so the “regular readers” aren’t bogged down by more ads, even though Chitika is earning nearly as much as the ads that are always visible!

Arnold Alting from downloads.nl said: Chitika | Premium works great for us. A good Google Adsense alternative with very well targeted ads.

Carl from carlpei.com said: The best part of Chitika has to be the support! I have Ryan from Chitika on my MSN list and he’s always ready to chat. I’m a small publisher, this gives a very personal feeling.

@TomRoyce from House Meets Owner said: I use Chitika on a hobby site and it earns 3x more than adsense does for the same # impressions.

@trentiles from Dubs in the Buff said: Only have been using Chitika for a few days. So far good experience but I wish I could customize the ads more such as borders, etc.

Own Experience
I have been using Chitika for almost a month now, mainly to get away from AdSense as only source of income. My website is in the gaming niche not a that good niche in terms of advertising because of the young audience and no really expensive products. Nonetheless my Chitika CPC is 30 percent higher than my AdSense CPC, which stunned me at first because AdSense was priorly the program that got me the highest CPC. Looking at my monthly revenue now around 20 percent comes from Chitika which is not that much of course. But considering that only 10 percent of my search engine visitor see the ads and generate 20 percent of my total income then yes, that’s a nice in earnings. I am really satisfied.

Signup for Chitika
We hope that we were able to bring Chitika a littler closer to you. You probably still have lots of unanswered questions but don’t wonder, every advertising program is like a unique new world. We can only recommend you to sign up for Chitika and test it yourself, it’s free of course.